Advocacy and the Media

Sharing your story with the media – newspapers, radio, television and the Internet – can be a powerful way to advocate for change or action on an issue.  It is very important to remember that proactively speaking to the media should be only considered as a last resort in your advocacy efforts.  Communicating through the media takes your issue from being private to being public and can educate a broader audience on the issue.  This can put pressure on the government, who care greatly what their constituents believe. 

For this reason, engaging media is a serious step that should only be considered after exhausting all other avenues of advocacy and consulting with Kidney Cancer Canada.