Social Media and Advocacy

Social media has become a part of many peoples’ everyday lives, but if you’re still asking yourself, ‘what is social media?’ you’re not alone.  The social media world is large, complex and constantly evolving.  Examples of social media tools include Facebook, Twitter, and YouTube.

In its simplest form, social media is a shift in how people discover, read and share news and information.  By communicating online, everyday people can comment and become connected to information in ways that are not possible through traditional media. 

So as a patient, caregiver, family member or friend of someone with kidney cancer, this means more than ever before you have the opportunity to have a voice and have it heard by many people.  The more contacts you make or followers you attract online can increase the volume of your voice, so it is heard by the right people.

But as you engage on the online world, remember whatever you post on the Internet lives on forever.  Be mindful of this when posting a comment or linking to a video for example.  Always think: Is this something that may come back to hurt you in the future?