One Minute Rule

The day of the appointment, arrive early. When greeted by your provincial representative, try to get right down to business (you won’t have a lot of time) by telling that person who you are, who you represent (i.e. Kidney Cancer Canada), why you are there and what you need them to do for you. That will set the stage for a very focused and efficient meeting.

After exchanging pleasantries, you have one minute within which to ensure that you have engaged the decision-maker you are speaking with.

In that first minute, you must indicate:

  • Who you are
  • Who you represent
  • Why you are there
  • What you need this decision-maker to do for you (and how)
  • How making a decision in support of your issue will be mutually beneficial

Next Step: Your Presentation

Kidney Cancer Canada